Shangfang Kindergarten in Jiangning District
Shangfang Kindergarten in Jiangning District

The logo is designed with "shang fang" as the main body, transforming them into several cute little monsters from the perspective of children, so that children will have a visual sense of closeness to the kindergarten they are about to enter.

Several small monsters represent the freedom, imitation, imagination, curiosity and creation in the nature of children. The color matching is clear and bright, such as a child's childhood. The extension design is inspired by the "role playing course", with different colors and different shapes of small monsters to express children's whimsy between different things and characters.

The letters are like small houses with various shapes, jointly building a fully functional town, highlighting the new city, and allowing children to experience a colorful "small society". The bud on the "s" and the bird's nest on the tree formed by the "g" represent the natural and ecological teaching environment of the garden.

Kindergarten brand design

Kindergarten brand design

Kindergarten brand design

Kindergarten brand design

Project Name
Shangfang Kindergarten in Jiangning District
Project Type
Campus Culture Design
Design Team
Xi Yuan Kindergarten Design Research Institute